Why fast websites convert better (and how to get there)
01 Jul 2025
Fast websites win. They rank higher, feel better, and convert more visitors into customers.
The playbook
- Ship static by default, hydrate only what moves.
- Preload critical CSS, fonts, and hero images.
- Eliminate layout shift: set width/height on media and reserve space for embeds.
- Optimize images:
next/image, AVIF/WebP, responsive sizes. - Reduce JS: remove unused libraries, prefer CSS for animation.
- Cache smartly: headers for static, ISR for semi-dynamic, edge for geo.
What we deliver by default at LogicLeap
- Core Web Vitals green on mobile and desktop
- Semantic HTML with accessible components
- Structured data and clean sitemaps/robots
- Analytics without bloat
Want the checklist applied to your site? We can help.
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We can apply this playbook to your business with clear timelines and fixed pricing.