5 Google Ads Mistakes Costing Therapy Practices Thousands
Your Google Ads probably aren't working as well as they should. Here are the expensive mistakes we see therapy practices make.
The Uncomfortable Truth About Therapy Practice Marketing
You've invested in Google Ads because it makes sense. People search "therapist near me" thousands of times per month. Show up when they're looking, get more clients.
Except it's not working. Your cost per lead is climbing. You're getting clicks but not consultations.
Here's the thing: Google Ads absolutely works for therapy practices. But the way most practices run their campaigns is fundamentally broken.
The 5 Most Expensive Mistakes
Mistake #1: Targeting the Wrong Keywords "Therapy" and "counselling" are broad, expensive, and full of unqualified clicks.
Mistake #2: Generic Ad Copy "Professional Therapy Services | Book Today" tells potential clients nothing.
Mistake #3: Sending Traffic to Your Homepage Your homepage wasn't designed for Google Ads traffic.
Mistake #4: Ignoring Remarketing (or Doing It Wrong) Following potential clients around with therapy ads is creepy.
Mistake #5: No Tracking Setup If you can't tell which ads drive actual consultations, you're flying blind.
Get the Full Breakdown
---
*LogicLeap builds marketing systems for therapy practices that want more clients without compromising their ethics.*
Need help implementing this?
We build high-performance websites and automate workflows for ambitious brands. Let's talk about how we can help your business grow.
More Articles
Why Your Therapy Practice's Google Ads Aren't Working
Therapists waste thousands on Google Ads that generate clicks but no clients. Here are the five mistakes killing your ROI—and how to fix them.
Email Marketing for Hotels and Restaurants: How to Turn One-Time Guests into Repeat Bookings
Email marketing delivers the highest ROI of any channel — and most hospitality businesses are barely using it. Here's how to change that.