The 27-Point Hotel Website Checklist (Free Download)
Is your hotel website actually converting visitors into bookings? Use this practical checklist to find out what's missing.
Is Your Hotel Website Working Hard Enough?
Every day, potential guests visit your website. They browse your rooms, check your location, maybe look at a few photos.
And then they leave. To book on Booking.com, Expedia, or worse—your competitor down the road.
Why? Because most hotel websites are missing the fundamentals that convert lookers into bookers.
What Actually Converts
After years of testing, we've identified exactly 27 elements that separate high-converting hotel websites from digital brochures. These aren't opinions—they're based on data from dozens of hospitality clients.
The essentials include:
- •Above-the-fold booking widget (every extra click costs you 10% of bookings)
- •Mobile-first date picker (60%+ of hotel traffic is mobile)
- •Trust signals visible on every page
- •Strategic urgency elements (without being sleazy)
- •Local experience content that Google actually ranks
Get the Full Checklist
We've compiled all 27 must-haves into a practical, tick-box checklist you can run through in 15 minutes.
[Download the Hotel Website Checklist →](/resources/hotel-website-checklist)
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See Where Your Website Stands
Try our free [Hotel Website Grader](/tools/website-grader) to get an instant analysis of your site's speed, mobile-friendliness, and SEO basics.
*LogicLeap specialises in [hospitality websites](/hospitality) that drive direct bookings.*
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