InsideTalk is a UK-based online therapy platform making mental health support affordable and accessible. They had qualified therapists, a clear mission, and a pricing model that undercut the big players. What they didn’t have was a scalable way to put clients in front of those therapists.
The Challenge
The therapy market online is dominated by venture-backed platforms spending millions on brand awareness. InsideTalk was competing for the same searches with a fraction of the budget. Their existing campaigns were broad, burning money on low-intent clicks from people browsing rather than booking. The website itself wasn’t built to convert the traffic that did land. Every part of the acquisition funnel was leaking.
What We Built
We rebuilt the marketing site from the ground up around conversion principles. Clear value proposition above the fold, social proof positioned at decision points, friction stripped out of the booking journey, and landing pages tailored to match specific ad intent.
Then we restructured the entire paid strategy. Broad campaigns were killed. Budget was redirected into tightly themed ad groups targeting high-intent therapy searches, specific conditions, and geographic modifiers.
Ongoing optimisation means we’re in the account weekly — adjusting bids, testing copy, and cutting waste before it compounds.
Results
£290,000 in annual revenue generated from £33,000 in ad spend. An 8.7x return on ad spend in a market where 3–4x is considered strong. This isn’t a one-off spike either — it’s a sustained, optimised engine that continues to deliver month after month. The commercial trajectory of the entire business changed because of this work.
Tech Stack
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