Free hospitality digital audit · 110 points
Find the gaps.Plan the fixes.
A free 110-point self-audit for hotels, restaurants and boutique properties.
0%
Not started
0 of 110 checked
- Critical
- High
- Critical
- High
- Medium
- Medium
- Critical
- Critical
- High
- High
What a hospitality digital audit covers
A digital audit is a systematic review of every place a potential guest meets you online: your Google Business Profile, website speed, booking flow, review responses and social media. For hotels, restaurants, gastropubs and country house hotels, that presence shapes whether a guest books direct or goes through an OTA.
This free 110-point checklist covers 15 categories, from technical and local SEO to photography, email marketing and accessibility, so you can see where the gaps are and which to close first.
LogicLeap was founded by Josh Matthews, formerly of the two-Michelin-star Le Manoir aux Quat’Saisons, and this is the checklist we work from when we audit a hospitality site.
Common questions
How long does a hospitality digital audit take?
A thorough self-audit using this checklist typically takes 2-4 hours for someone familiar with the property's digital assets. A professional audit by LogicLeap, which includes technical analysis, competitor benchmarking, and a prioritised action plan, usually takes 3-5 business days.
What's the most important element of a hotel or restaurant website?
The single most important element is a frictionless, mobile-optimised booking or enquiry flow. If a guest can't complete a booking easily on their phone, every other investment in digital marketing is wasted. Close behind is page speed - slow sites lose bookings before guests even see your rooms or menu.
How often should I review my online presence?
A light monthly review covers reviews, social media, and your Google Business Profile. A full digital audit - covering technical SEO, analytics, booking flow, and all 15 categories - should be conducted quarterly, or immediately before and after any major renovation, rebrand, or seasonal launch.
What score should a hotel or restaurant be aiming for?
Aim for 85%+ as a baseline for a competitive digital presence. Properties achieving 90%+ typically see significantly higher direct booking rates and lower reliance on OTAs like Booking.com or OpenTable. Anything below 70% suggests critical gaps that are actively costing revenue.
Is this checklist suitable for all types of hospitality business?
Yes. This 110-point checklist covers hotels, boutique B&Bs, restaurants, gastropubs, fine dining establishments, country house hotels, holiday cottages, and private members clubs. Some categories (e.g. Menu & Offerings) can be weighted differently depending on your type of business.
Can I use this checklist for client audits and presentations?
Absolutely. The Export Report button generates a clean, branded printable report showing your overall score, a category breakdown table, and a full gap analysis grouped by priority - suitable for presenting to property owners, general managers, or marketing directors.
What should I prioritise if I have limited time or budget?
Focus on Critical-priority items first: SSL, mobile responsiveness, GDPR compliance, a verified Google Business Profile, professional photography, an optimised booking flow, and GA4 tracking. These deliver the highest return on investment for most hospitality businesses.
How do I improve my Google rating quickly?
The fastest route is a systematic post-stay review request - an automated email sent 24-48 hours after checkout with a direct link to your Google review page. Combine this with responding professionally to all existing reviews (positive and negative) to signal active management to both Google and prospective guests.
Let’s make
it happen.
We will review your audit results and deliver a prioritised plan for your property.
Start a conversation