Building Women
Overview
Building Women is Faye Allen's book about the construction industry, subtitled "How Everyone in Construction Can Win". It is written for women working in construction and for the men working alongside them. LogicLeap built the shop that sold it directly to readers: the storefront, the checkout, and the order and postage handling behind them. Fulfilment and postage ran from home, and that shaped how the whole thing was put together. It was not a shop window pointing at somebody else's till. It was the till, and it had to be workable by a one-person operation.
The Challenge
Faye Allen needed to move from manuscript to direct online sales, with fulfilment and postage run from home. That is a different brief from a standard e-commerce build. A retailer has a warehouse, a courier account and staff to absorb whatever the software gets wrong; a home-based operation has none of that. Every order has to arrive as something one person can act on: a clear record of what was bought and where it is going, postage that can be arranged against that record rather than retyped into a separate system, and a buyer who has already been told the order went through. The software has to carry the parts a warehouse would otherwise carry.
What We Built
The storefront was built in Next.js. Payment ran through Stripe checkout, so card handling stayed with Stripe rather than sitting inside the shop. Orders were held in Supabase, with order management on top of that store, so every sale exists as a record that can be worked from rather than a payment alert to be chased.
Royal Mail shipping was integrated into the same flow rather than left as a separate manual step. Postage was arranged against the order already held in the system, using the address the customer gave at checkout. That is the part of a home-based operation software can genuinely take on, so it was built into the flow rather than left to a second tool.
Customer notifications were part of that same flow, so buyers were kept informed by the system itself. The four pieces worked as one path: the checkout took the payment, the order landed in the store, the postage was arranged against that order, and the customer was notified. For an author selling her own book, the point of the build is that those four things are one thing.
Tech Stack
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