Palé Hall Fine Art & Antiques
Overview
A fully transactional online gallery for the museum-quality art collection at Palé Hall, the five-star country house estate in Snowdonia — pairing a priced, six-figure inventory with a QR-code system that bridges the physical gallery and the digital catalogue.
The Challenge
Palé Hall's growing art collection — anchored by a 100-plus-piece Sir Kyffin Williams holding alongside contemporary Welsh ceramics, sculpture and painting — lived on the walls of the estate with no way to browse, search or buy it online. Pieces ranged from modest studio ceramics to works valued well into six figures, so the collection needed a genuine e-commerce platform, not a brochure: faceted browsing, instant search, an acquisition flow, private-viewing bookings and an admin workflow the gallery team could run themselves. There was also a stubborn operational cost: every time a piece was added, moved or sold, the team had to reorder and reprint physical QR codes for the gallery — an expense that recurred with every change to the hang.
What We Built
The live platform presents Palé Hall's collection as a working store: 340 artworks are listed, individually priced from four to six figures — Sir Kyffin Williams' 'Anglesey in Winter' sits at £100,000, alongside a deep run of works from the low thousands up. Collectors browse by artist, medium, availability and price, search instantly, and move from a piece to a shopping cart, an 'Acquire' enquiry flow, or a private-viewing booking. An artists directory, a curator profile for art director Jo-Anna, a feature for the Sir Kyffin Williams master collection, and pottery and clay class listings round out the experience.
The centrepiece is the QR system. Physical codes placed on works in the gallery link straight to their digital catalogue entries, joining in-person viewing to online detail and purchase. Crucially, an admin QR-scanner tool lets staff reprogram and reroute a code when a piece sells — so a code is reused on the next work rather than scrapped and reordered. That directly answered a cost the gallery had raised: the team had been ordering and reprinting QR codes every time the collection changed.
Behind the storefront sits an admin CMS with an approval workflow for artworks and content, a Supabase backend, and artwork imagery served from Supabase Storage. The application is built on Next.js and deployed on Vercel, with Sentry error monitoring and SEO and performance work — Next.js image optimisation, sitemap and robots.txt — to make a high-value, image-heavy catalogue fast and discoverable.
Results
The result is a live, publicly accessible gallery store carrying a substantial, high-value inventory — 340 artworks listed, including the 100-plus-piece Sir Kyffin Williams collection and individual works priced up to £100,000. The QR reroute-and-reuse capability directly addressed the gallery's stated cost concern, replacing repeated reprint orders with codes that can be reprogrammed in place when a piece sells. No quantified sales or revenue figures are available from the project record, so results here are described qualitatively against what is verifiable on the live site.
Tech Stack
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