Branding
Look like the businessyou are becoming.
Most businesses that come to us have outgrown how they look. The work got better and the customers changed, but the logo, website and profiles still say “just starting out”. We build a brand that matches where you are heading, then put it everywhere customers meet you.
Discuss your brandGood business,
wrong look.
A brand rarely fails all at once. It falls behind the business a little at a time, until it starts costing you the customers you want next.
You have outgrown the logo.
It was made quickly when you started, and now it looks smaller than the business behind it.
Your prices went up. Your look did not.
Premium work presented like a budget option makes buyers question the price before they meet you.
Every channel looks like a different company.
The website, Instagram, signage, menus and invoices were each made at a different time, by a different person.
Nobody can say what makes you different.
Customers like you, but they describe you in the same words they use for everyone else.
A brand you
can use.
Not just a logo file. Everything you need to look like one business, and to keep looking like it as you grow.
Positioning and messaging
Who you are for, why you, and how you say it.Logo and visual identity
A mark, colours and type that hold up at any size.Brand guidelines
One reference, so everyone gets it right.Rollout
The new brand everywhere customers meet you.Brands, carried
all the way.
The brand and the website come from the same studio, so the identity is designed for the screens it will live on, and nothing gets lost in a handover.
See all our workCarrying a famous name online
Raymond Blanc’s website was built to feel as premium as a meal at Le Manoir, with the full-bleed imagery and storytelling his brand demands.
One identity on four platforms
Jed’s animated lotus identity runs through the website and the native apps for iPhone, iPad and Mac.
Three audiences, one brand
The Young Professionals Guild site defines brand, type and navigation once, so students, employers and colleges each get their own voice inside one identity.
From brief
to rollout.
The same four stages as every LogicLeap project. Each one produces something you can review before the next begins.
Define the job.
A shared brief and a clear goal.
Where the business is heading, who it is for and what has to change.
Agree the boundaries.
A proposal, agreed cost and milestones.
What the brand covers: identity only, or identity and rollout.
See it take shape.
Working previews and review points.
Identity routes to review, then one refined into the final brand.
Make the handover.
A tested release, access and documentation.
Every file, the guidelines and the new brand live across your channels.
Before
you ask.
Can you rebrand a business that already has customers?
Yes. Most branding work is for businesses that have outgrown how they look. We keep what customers already recognise, change what holds you back, and plan the switch-over across your website, profiles and printed materials so nothing is left on the old brand.
How much does a rebrand cost?
We work to your budget. What a brand is worth depends on the business behind it, so there is no price list and no upsell. Tell us what you have to invest and we will show you what it covers, from refreshing what you already have to a full new identity and rollout. The cost is agreed before any work starts.
Do we have to replace our website too?
No. If the site is sound, we restyle it to the new brand. If it is holding you back as well, we rebuild it alongside the rebrand so both launch together.
Why use one studio for the brand and the website?
Rebrands often stall between the designer who draws the logo and the developer who has to make the website match. We do both, so the brand is designed knowing how it works on a phone screen, a booking page and an app icon, and the website launches on it.
Do we own the logo and files?
Yes. Designs and files transfer to you on payment: the logo in every format you need, the colour and type specifications, and the brand guidelines.
Let’s make
it happen.
Tell us where the business is now and where you want it to be. We will come back with a scoped proposal.
Discuss your brand